Troveo

Brand Identity / Website / UI Design / Design System / Motion / Collateral

Troveo connects content owners with AI buyers in a fast-moving marketplace. When I joined, the company had early traction but a brand that did not match its ambition or the calibre of the clients it was signing. I came on as the sole creative, responsible for everything visual across every department: product, marketing, sales, and investor relations.

Challenge

Troveo had traction but a brand that couldn't sit in the same room as Apple, Google, Microsoft, or Adobe. The brief was to fix that across every touchpoint, fast, while the company was actively scaling.

Solution

I delivered a full company rebrand with a dual-mode brand system: a dark mode identity for the main Troveo platform and marketing, and a clean light mode variant used across Lens and printed collateral. This gave the brand genuine range without losing consistency across touchpoints.

On the technical side, I custom-built the media players across the platform, both audio and video, with multi-function controls and full CMS integration so the content team could manage everything without touching code. I also built the entire database and library backend for the website, structuring the dataset catalogue so it could be browsed, filtered, and searched at scale.

The design system I built was then adopted and extended by the engineering and product teams to ship Troveo Lens, the user-facing data marketplace. Alongside this, I produced pitch decks, brand films, social assets, and event collateral. AI tools were embedded throughout my workflow, expanding output so that one designer could cover the creative needs of an entire company during its fastest growth phase.

The rebrand launched to strong internal and market reception. Troveo scaled from startup to $50M+ in its first year, with the visual identity, website, and product foundations playing a direct role in investor confidence and enterprise client trust.