Peel Park

Peel Park is an independent London artist management company whose roster punches well above its size, with names including Lana Del Rey, Field Music, Ladytron, Rozi Plain, The Go Team, This Is The Kit, and Matt Corby. The brief was to build a brand that matched that ambition: something that could hold its own across everything from a business card to a London Underground advertising panel, and felt genuinely distinctive in an industry full of safe, forgettable identities.

Challenge

Create a brand bold enough to make an impression in a crowded, visual industry, while building in enough flexibility to work everywhere from a vinyl sticker to a full outdoor advertising campaign. The logo needed to be immediately recognisable and memorable, not just competent.

Solution

The centrepiece of the brand is a custom logotype where the fragmented, oversized letterforms of PEEL PARK are cut apart to reveal human silhouettes in the negative space. Artist figures are embedded directly into the wordmark. It is a logo that rewards a second look, but reads instantly at scale. The colour palette is deliberately confrontational: an electric tomato red paired with a chartreuse acid yellow, with black and white as clean alternates. The combination sits somewhere between a vintage gig poster and a contemporary art print.

The supporting type system pairs a geometric sans (Visual Pro) for display and headings with Bethany, an elegant serif, for body copy. The tension between the two reflects the same duality in the brand itself: independent and energetic on the surface, professional and considered underneath.

The identity rolls out across a full set of applications: the website (bold yellow background, red logo), London Underground advertising panels, business cards, printed collateral including a welcome kit for new artists, tote bags carrying the full artist roster in large typography, t-shirts, and social.

Peel Park launched with a visual identity that immediately reads as serious and independent in equal measure. The logo became the strongest single mark I have designed, and the full roster tote bag became a talking point in its own right. The brand now appears across London in a context (Underground advertising) that few independent music companies reach.