Micro Projects

Not every great branding project is a six-figure rebrand. Some of the most creatively satisfying work comes from the early stage: a founder with a real idea, a tight brief, and a blank canvas. These four projects span a social platform, a Peruvian food brand, a 200-year-old London bakery, and a psychotherapy practice. They share nothing in common except that each one needed an identity that felt completely right for what it was, and none of them could afford to look generic.

Flavorlab

A complete brand identity and content system for a food YouTube channel, including logo, guidelines, a full thumbnail template system, channel art, and motion ident.

Belikeable

A brand identity for a social networking platform built around likeability and connection. The logo is the idea: the letterform 'b' doubles as a smiling face, making the wordmark itself a visual expression of the brand's purpose. The palette is bold and digital-native, with a blue and amber system that holds up equally well on dark backgrounds and light. Rolled out across business cards and digital applications.

Cachi

A brand identity for a Peruvian Maras rock salt brand, launched with Fairtrade and vegan certification and a global ambition (New York and Peru locations). The identity uses oversized, overlapping serif letterforms in a four-colour system of red, cyan, navy, and orange, creating a mark that feels simultaneously editorial and premium. The logo wraps across full-bleed navy product packaging, a recipe booklet, an identity handbook, and a brand E-handbook. The copy across the packaging reads 'be a part of our world' and 'our finest maras rock salt, straight from the mountains of peru.' A beautifully considered food brand with real scale in its thinking.

Dunns

A rebrand for Dunns, a baker and confectioner in Crouch End that has been trading since 1820. The brief was to modernise a heritage brand without sanitising the character that 200 years builds. The identity uses a strong custom-influenced condensed typeface, a navy and kraft palette, and a wheat motif detail that nods to craft and provenance without sliding into cliche. The packaging system runs across carrier bags, kraft bread bags, and tissue-lined paper bags. The standout piece is the campaign poster: 'DUNNS DUSTED', with a baguette bisecting the oversized type, flour-dusted and done in one image. That combination of craft pride and wit is the whole brand in a single frame.

Paul Brown Therapy

A brand identity for Paul Brown, a humanistic integrative psychotherapist based in Nottingham. The challenge in healthcare branding is to feel warm and approachable without drifting into soft-focus stock photography territory. The solution is typographic: the tagline 'let's start a healthy conversation about you' uses a mixed weight system where 'healthy' and 'you' are set in a flowing italic script in a warm terracotta, while the surrounding text is clean and minimal. The combination feels genuinely personal rather than clinical. The identity rolls out across business cards, a print-ready poster, and a dark, refined website that leads with the words rather than the credentials.